Conversion Optimization - How To Get Started? Semalt Gives 8 Tips That Anyone Can Implement

Many website owners have one clear goal: to get MORE visitors to their websites! If you're wondering why, then the answer comes naturally: existing traffic is not bringing in enough orders!

However, the cause of a lack of sales and profits via the website is not always due to insufficient traffic to the site. The important question is always why the existing website visitors are not converting? Why is no one buying, booking, or registering on the website? 

This blog post names the causes and shows possible solutions! It will also introduce you to a special tool that will allow you to effectively achieve your website's SEO and easily reach your goals whatever they may be.

With this technical article, we want to show you the reasons for a lack of conversions. We want to clarify how SEO (search engine optimization) and CRO (conversion rate optimization) can help solve such problems. In addition, we will give you 8 tips on how to optimize your website, especially to increase conversions!

Here's how to get started with website conversion optimization

What are "conversions"? What is conversion (rate) optimization?

A clear objective must be defined for each website. In fact, the answer to the question: What do we want to achieve with this website? As long as it is a business website, this objective must always be an economically relevant value. In this case, you do all the marketing for more sales and profits!

Thus, these objectives are possible:
Once this goal is formulated, it is important to ensure that it is achieved. The mathematical relationship between all website visitors and those who have "converted into customers" is called the conversion rate. Changes to our website that help improve the conversion rate are summarized as Conversion Rate Optimization (CRO).

In what follows, we will now discuss ways to optimize the conversion rate! 

Reasons for missing website conversions

If a website project's sales and profits fall far short of expectations or fail completely, hasty and poorly planned decisions were made.

If nothing happens, it is worth checking carefully whether the advertising channels are attracting the right people to the website. Instead of simply opening even more channels and investing more time and money in the existing ones, it is imperative to clarify whether the "traffic is valuable" and really exists.

Are the website visitors "bought" with time and money really interested in your products and services?

All active channels must be carefully checked. Use a web analytics tool like the DSD to monitor your website. You can also use it to check the website's position on Google search results pages.

Basics of business conversion

At this point, we can be sure that the traffic purchased with valuable resources (time and money) consists of website visitors interested in our products and services.

If nothing happens, we know that the lack of sales and profits is related to the website itself. It may lack depth in information and persuasion.

But before we work on putting more information on the website, building trust with website users, and making compelling arguments, we need to be clear on a few important basics of business conversion!

Be sure to question all of the following:
There are many online offerings that answer none or very few of these questions with a "Yes! Here the entrepreneur is first challenged to work on the business model. Remember: neither search engines nor conversion rate optimization can turn a poorly planned business model into a profitable venture!

There are some great blogs on the web about marketing, sales, and distribution strategies. On these blogs, you will find plenty of advice on building a valuable product line, ideal pricing and implementation, and all about the myriad rules a good businessman must follow.

After building a good foundation, what can now follow is conversion rate optimization! 

Website Optimizations for More Conversions

At this point, I would like to "give you eight tips". None of this is new, especially for people who regularly read our Blog articles. Nevertheless, it's amazing how many websites and online stores are still not using these valuable conversion rate optimizers. 

Conversion Tip 1: Get your business certified

Get your business certified, participate in qualifications and competitions.

You publish each certificate, quality label, and contest placement prominently on your website. In your company information area, you explain in detail each trust element that can be found on the website.

Results from customer surveys and review platforms are also appropriate.

Conversion Tip 2: Let customers tell your success stories

Ask every customer to review your products and services. Let the testimonials speak for themselves. Write down references and success stories.

Great examples of this can be found again on our website  

Conversion Tip 3: Clearly state the benefits to the customer

Use every opportunity in a prominent position on the website to clearly state the benefits and advantages of your products and services for your customers. The easiest way to do this is to use a well-formulated list.

For example, when you visit our site, you'll find that everything about the Personal Dashboard SEO tool is well highlighted and all the information needed to use it is well specified.

Also, use check marks as bullets instead of the usual bullet points.  

Conversion Tip 4: Clear Calls to Action

A basic function of direct marketing is the clear call to action. They existed in dialogue marketing long before the Internet age. 

Make it clear to your customers what you want them to do next: Buy online now! Or: Request the offer here and save 10%! Or: Subscribe to the newsletter now and don't miss any tips!

Dress up the call to action with an attention-grabbing button.  

Conversion Tip 5: Convey urgency

Encourage the customer not to put the (purchase) decision on the back burner, but to take an active part in it immediately!

There are several approaches to expressing urgency:
These are also sales mechanisms that classic retailers knew long before the invention of the Internet and that they use intensively to achieve their goals. We, the online retailers, just need to intelligently stage these psychological "sales tricks" online.

Conversion Tip 6 - especially for online stores: Determine the order of the products

Quick question: Why are some products exactly at the top of a category page in your online store?

Answer: These are the products that we last put online.

Counter-question: Does this really make sense? After loading a category page, the immediately visible area should contain which product? Here are some things to consider:

Conversion tip 7: Active recommendation marketing - not only for online stores

Include recommendations for other products on every product page of your website. Again, avoid simple automation with crude headings such as "Whoever looked at these products also looked at these products" or "Whoever bought this product also bought...". Instead here is what you might consider doing:
This creative recommendation management also influences other areas of your business. It supports business owners in the necessary permanent diversification of the business model.

Conversion tip 8: Show the team behind your services

Make the visit to your website an interaction between people and not between PC / laptop/tablet and the Internet!

Show the people who work daily on your company's products and services.

To this end, Semalt shares with you each of the many SEO and marketing experts who work day and night for the satisfaction of the many visitors the site has.

To succeed in this step, here is what you should consider doing:


In addition to the basics, drivers, and optimization elements, which I have already discussed in this technical article, there are even more optimization options that can be turned to increase the optimization potential. 

Conversion rate optimization is an ongoing process. So don't implement such measures as a one-time project that leads to a relaunch of your website. So, with powerful tools such as the SEO Personal Dashboard, you can inform yourself daily about the status of your site.

In addition, let's remember one very important thing: improve the usability... Improve the usability of your website step by step. Take small steps in online marketing. It's better to optimize a new website on a day-to-day basis instead of constantly working towards the big success... that may never come.

Interested in SEO? Check out our other articles on the Semalt blog.